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Carbon footprint and carbon handprint

Renta is trying both to reduce its own carbon footprint by operating efficiently and responsibly, and to increase its positive carbon handprint by helping others reduce their emissions through its services.

This is how Renta's carbon handprint reduces the carbon footprint of builders

Renta is striving both to reduce its own carbon footprint by operating efficiently and responsibly and to increase its positive carbon handprint by helping others reduce their emissions through its services.

The term “carbon footprint” refers to the carbon dioxide emissions generated by a person, company, activity, or product.

On the other hand, “carbon handprint” is a concept that denotes the climate benefit of a product, service, or process, i.e., the emission reduction it provides to its user.

Carbon handprint is based on the benefit generated by an activity. It represents the portion of a customer’s carbon footprint that is offset when the customer adopts an environmentally friendly option compared to the baseline.

The concept of carbon handprint emphasizes the perspective of a self-reinforcing positive cycle.

Emission reductions, or carbon handprints, can be generated through various mechanisms and their combinations

Reducing emissions related to materials: replacing non-renewable and high-emission materials, decreasing material usage, and increasing the efficiency of material utilization. Reducing emissions related to energy: substituting non-renewable or carbon-intensive energy sources and fuels, reducing energy/fuel consumption, and improving energy efficiency. Extending the product life cycle and usage efficiency: for example, at Renta, increasing the utilization rate of the machine population and promoting the widespread use of rental services. Reducing waste and inefficiency: promoting recycling, reuse, and remanufacturing/upgrades. Carbon sequestration: promoting the creation of carbon sinks and capturing carbon in biomass or products (e.g., through offsetting).